Baby Magic’s History
Baby Magic’s history of providing gentle, effective, and no-nonsense products has made it a trusted brand for generations. Since 1951, the Baby Magic brand has been dedicated to the care and well-being of both parent and baby. We understand that the gentle touching and caressing that occurs during bath time serves not only to clean baby, but to establish a bond between parent and child. The use of our products during bath time and before bed will make this bond between you and your baby even stronger, and will leave baby smelling fresh and soft. Baby Magic can be found in retailers across the U.S., as well as in select online retailers.
Trusted by Generations
Best known for its original baby scent, Baby Magic products are specially formulated for the delicate skin of your baby. For generations, Baby Magic has built a reputation on delivering safe and effective products.