Our History

Since 1923, Naterra International Inc. has been making exceptional quality beauty and skin care products that emphasize the true beauty of life.

1922 - 2016

1922 - 2016

1922
1922

The Beginning of a Legacy

Naterra started to build its foundation in downtown Dallas as Superior Products Company, made famous by their SuePree brand.

1923
1923

A Step Above The Rest

The SuePree cosmetics and body care products launched, setting a new standard for the personal care industry.

1994
1994

Superior Products Becomes Naterra International, Inc.

Over 70 years after the Superior Products Company launched, the company rebranded and became the Naterra International, Inc that it’s known as today.

2001
2001

Two More Iconic Brands Are Born

Naterra launched two new brands. SkinMilk was a brand of facial and body care products that boasted the natural benefits of milk products in skin care...Read more

2002
2002

Naturally Beautiful Products Begin

The award winning Tree Hut brand launched with a line of Mango, Shea, and Nut Body Butters. Since its humble beginnings, the Tree Hut brand has..Read more

2005
2005

Get Your Shine On

Jumping on the early 2000s trend of glitter in body care products, Naterra launched the All That Glitters brand. Most prominently, the brand brought Scented Shimmer..Read more

2008
2008

Setting A New Standard In Baby Products

Naterra acquired the widely popular baby care brand, Baby Magic. After restoring the brand’s beloved original logo, Naterra reformulated the products to remove ‘yucky’ chemicals and..Read more

2014
2014

Bringing Anti-Aging to the Fore Front

Aqua Spa took the world by storm with its gender neutral packaging and firm anti-aging properties. With three specific journeys, the customer could choose to relax,..Read more

2015
2015

A New Era of Sensitive Skin Care

Wildflowers for Sensitive Skin was launched to provide naturally-derived, gentle products with real results to women with sensitive skin. Every Wildflowers Skincare product is made with..Read more