About TIGI® Cosmetics
TIGI® Cosmetics, as a part of the TIGI® family, is a well-established and recognized beauty brand and a leader among the professional cosmetics industry. After a brand re-launch in 2012, TIGI Cosmetics solidified itself as a credible brand with expertise in the beauty realm. It has won the coveted Behind the Chair Stylist’s Choice award for “Favorite Professional Make Up Company” for ten successive years. With a substantial trade presence and creative brand elements, TIGI Cosmetics has proven to be an iconic salon staple.
TIGI and Naterra International Partner for TIGI Cosmetics
Coppell, TEXAS – TIGI, a professional salon brand owned by Unilever, and Naterra International, Inc. jointly announced that they have entered into a global licensing agreement to produce, market and distribute TIGI Cosmetics. Naterra and TIGI will collaborate on the development, design and distribution of the award winning cosmetics line. The partnership will combine Naterra’s expertise in product innovations and distribution with TIGI’s global brand awareness, strength in styling, innovation, and salon education. Naterra CEO Jin Song, says, “We’re excited to partner with TIGI to elevate the status of the iconic brand’s professional cosmetics line amongst fashion leaders, trend setters, and professional artists. With TIGI’s impressive history in the beauty realm, and Naterra’s innovation and distribution capabilities, we hope to blaze the trail of fashion-forward makeup artistry. Partnering with TIGI fits perfectly with the Naterra DNA: We believe in high quality products, innovative solutions, and that it’s not just about creating your beauty, but revealing and re-inventing it, everyday.” TIGI Worldwide President Tom Monaghan commented, “We’re thrilled to partner with Naterra to enhance the TIGI brand within the cosmetics market. We love this brand, our customers love TIGI Cosmetics and we’re excited to be working together with Naterra to see it grow and thrive in the coming years.” TIGI’s Founder and International Creative Director, Anthony Mascolo added, “TIGI Cosmetics has always given creative synergy, inspiring makeup looks for our imagery and a vital asset to creating the ‘total lifestyle’ look. We are excited to see where the brand goes next.”