We take care of your skin

Naterra International, Inc. is a leading US manufacturer and marketer of beauty, baby care and personal care products. Since 1922, Naterra has focused in developing innovative products that promote customer loyalty and category growth. As a vertically integrated company, Naterra designs, develops, manufactures, and distributes its brands from its facilities in the Dallas Metroplex.

Currently, Naterra markets the Baby Magic and Tree Hut brands through Food, Mass, Drug and Specialty Channels. With aggressive growth targets, Naterra drives success through targeted marketing programs, distribution expansion and strategic acquisitions.


Our company places a strong emphasis on giving back to the community. Often, people and organizations get so caught up in the everyday routine that thinking of and providing for others gets lost. Naterra makes it a priority and gives back to our community in any way we can, particularly with the Baby Magic and Tree Hut brands.

Our Mission

Naterra is committed to manufacturing and marketing personal care products of the highest quality that promote a better life style. We strive for continuous progress in the research and development of innovative products, while achieving long and short-term goals for effective growth. We will build a reputation for reliability, integrity, and honor.

Our History

Since 1922, Naterra International Inc. has been making exceptional quality beauty and skin care products that emphasize the true beauty of life.

  • 1922
    The Beginning Of A Legacy
    Naterra started to build its foundation in downtown Dallas as Superior Products Company, made famous by their SuePree brand.
  • 1923
    A Step Above The Rest
    The SuePree cosmetics and body care products launched, setting a new standard for the personal care industry.
  • 1994
    Superior Products Becomes Naterra International, Inc.
    Over 70 years after the Superior Products Company launched, the company rebranded and became the Naterra International, Inc that it’s known as today.
  • 2001
    Two More Iconic Brands Are Born
    Over 70 years after the Superior Products Company launched, the company rebranded and became the Naterra International, Inc that it’s known as today.
  • 2002
    Naturally Beautiful Products Begin
    The award winning Tree Hut brand launched with a line of Mango, Shea, and Nut Body Butters. Since its humble beginnings, the Tree Hut brand has grown into a powerhouse within the body care industry- launching brand extensions such as Sugar Scrubs, Salt Scrubs, Body Lotions, Body Washes and a NEW hair removal regimen. In 2016, Tree Hut won the coveted Allure Magazine Reader’s Choice Award for Best Body Scrub with its bestselling Coconut Lime Sugar Scrub.
  • 2005
    Get Your Shine On
    Jumping on the early 2000s trend of glitter in body care products, Naterra launched the All That Glitters brand. Most prominently, the brand brought Scented Shimmer Body Spray mainstream and made it a staple among the Millennial set. All That Glitters has since been retired.
  • 2008
    Setting A New Standard In Baby Products
    Naterra acquired the widely popular baby care brand, Baby Magic. After restoring the brand’s beloved original logo, Naterra reformulated the products to remove ‘yucky’ chemicals and brought back the iconic Baby Magic Original Scent to the Original Lotion formula. Since then, the brand has evolved into a wide array of baby bath, lotion and treatment products.
  • 2014
    Bringing Anti-Aging To The Fore Front
    Aqua Spa took the world by storm with its gender neutral packaging and firm anti-aging properties. With three specific journeys, the customer could choose to relax, energize, or soothe their body based on their specific needs. Aqua Spa has since been retired.
  • 2015
    A New Era Of Sensitive Skin Care
    Wildflowers for Sensitive Skin was launched to provide naturally-derived, gentle products with real results to women with sensitive skin. Every Wildflowers Skincare product is made with a high-performance, botanical complex formula that delivers a premium skin care experience.
  • Current
    Change is good
    Naterra is opening a new, state-of-the-art manufacturing and distribution facility in Coppell, TX. Slated to open in July, the plant along with an expansion in our workforce will help support a long track record of growth and quality.
Ad from 1958

Mother, Mrs. Walter Alshuk is model Sunny Harnett who posed for Mennen in Lanvin-Castillo's maternity cocktail dress. Now Michael's the picture stealer.

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